The topic of sustainability is arguably now more of a necessity for companies rather than just a trend, and many companies are making big changes in how they can be more environmentally friendly. Not just to make a ‘better world’ but to also maintain & increase their customer levels and continue to make profit (and because if they don’t they won’t survive in the long term).
Mintel states that 65% of consumers in the UK have a preference for products that are environmentally friendly, and globalwebindex advises 61% of consumers say they are more likely to switch to a brand that is more environmentally friendly than their current brand. So how can companies make adjustments to become more ‘sustainable’ and be perceived to be making a contribution to the pursuit of ‘environmental sustainability’? One obvious answer is through packaging.
An example of a ‘quick win’ when it comes to packaging is the use of shredded cardboard to protect products in transit and to fill boxes in replacement of bubble wrap, polystyrene and plastic inflated bottle sleeves. There are many cardboard shredders on the market and also companies offering this service. This is a great way for a company to use old packaging as another use, giving more longevity into the cardboard box life cycle.
There has also been an increase in interest for replacing plastic packaging with paper-based tubes. The paper-based tube alternatives are 100% recyclable and as explained by Peter Thorpe (Sales Manager for Smurfit Kappa Composites):
“offer brands who wish to appeal to the ever increasing eco-conscious consumers a competitive alternative to plastics. Whether that is premium gift packaging for the drinks industry, limited edition cosmetics packaging or innovative plastic replacement”
With so many options available what is stopping companies from seeking plastic alternatives and helping to improve the global environmental issues we currently face. The first thing to do is contact someone who can help, contact a packaging manufacturer and let them devise a solution that works for you.
For more information about our member Saxon Packaging, please click here.
