At Saxon Packaging, they are specialists in litho printed packaging solutions and understand perfectly the many benefits they can bring to a business. Having the right packaging in place can help to raise brand awareness and provide a valuable platform for promotion and communication to customers. Litho printing is the most premium print process for packaging and can help to position a product as a premium choice in the market. That is exactly the reason why, when Corrigan’s Original approached Saxon Packaging for their latest product packaging, we knew litho was the way forward.
About Corrigan’s Original
Corrigan’s Original comes from humble beginnings, after its founder, Howard Corrigan, launched the brand from a kitchen in 2018. He and his team wanted to bring an exciting new drinks product into the market, and their vision was a family-friendly soft drink, developed from their previous experience in the wine industry.
They came up with a delicious soft drink product and needed the perfect packaging to launch their new product and showcase its originality and premium stance. The Corrigan’s Original team reached out to the Saxon Packaging team after finding them on Google in February 2021 and went on to place their first order with them in July.
The Packaging Challenge
The Corrigan’s Original team came to Saxon Packaging with a brief for two 12 x 250ml can packs, and they needed packaging which was strong and sturdy, whilst also being bright to stand out from the competition. Their vision was drinks packaging which had an amazing shelf presence, showcased their fun brand perfectly, and also kept their products safe and secure inside. This was Corrigan’s Original first experience running a can packaging enquiry from start to finish, and Saxon Packaging were keen to make it a smooth and positive one.
Their team suggested the use of an EB flute board for ultimate strength, while still being cost-effective. The Corrigan’s Original team used their own design team for their artwork, which featured bright colours and bold botanical print illustrations. In order to make this beautiful design truly stand out, the Saxon Packaging team recommended a litho printing process and a matt laminate finish. Litho printing offers the highest quality finish and the cleanest colours, helping to position the product as a premium option in the market.
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During the time of the order, Saxon Packaging encountered challenges faced by many other businesses still operating during the Covid-19 pandemic. Despite the strains put on their teams, they made every effort to reduce the impact on the client. Thankfully, with help from their planning and production teams, they managed to deliver Corrigan’s Original’s order safely and efficiently.
The finished litho drinks packaging solutions were an overwhelming success, and are now being used across wholesale, cash and carries, and in various retail stores around the country. Corrigan’s Original were delighted with the finished packaging, particularly the premium feel and branding made possible by litho printing. Corrigan’s Original products are now being rolled out in British Airways Lounges, The Langham Hotel Group, Oakman Inn, and the ETM Group.
“Working closely with Corrigan’s Original was a great experience. Whilst the covid-19 pandemic presented its challenges throughout, we were still able to produce two fantastic looking examples of litho printed drinks packaging. I’m delighted to learn that both of these boxes have been a great success for Corrigan’s Original and look forward to continue to support them as they continue to grow”. – Sam Ball, Internal Sales Co-ordinator at Saxon Packaging.
“It was great working with Saxon Packaging. I found the team extremely helpful and professional despite the challenges we all faced during COVID-19. I am really pleased with the look and feel of the boxes and have had many great comments from customers and prospects. I look forward to working with them in the future on the packaging for my new flavour, which is due in late May.” – Howard Corrigan, Co-founder & Director of Corrigan’s Original.
