With the acquisition of Porter Lancastrian, Micro Matic fortifies its leading market position in draught beer fonts and dispense equipment in the UK.
Porter Lancastrian, Britain’s leading manufacturer of draught beer fonts, was founded in 1936. The company, which employs 40 people, is located in Chorley, North of Manchester, and has its own manufacturing facility with in house design, engineering and sales functions.
With a dedicated focus on standard draught beer fonts, Porter Lancastrian has achieved a leading position in this market segment in the UK. The company offers a wide variety of standard draught beer fonts, tap handles and lenses, and customers can also create their own artwork and have a complete branded draught beer font.
Micro Matic already has a strong market position in custom-designed draught beer fonts (with the whole solution designed specifically to the customer’s wishes), and the acquisition of Porter Lancastrian thus compliments Micro Matic’s current business extremely well. In addition to a strengthened position in the important UK market, the acquisition makes it possible to sell Porter
Lancastrian’s products outside the UK through Micro Matic’s global sales network.
Andrew Brown, Managing Director of Porter Lancastrian, who will continue in his role of managing the day to day business of the company after the acquisition, has said that ”by becoming part of Micro Matic we can achieve positive synergies in our home market, and at the same time we get access to
valuable knowledge and know-how, not least through Micro Matic’s global sales organization”.
John O’Neill, Managing Director of Valpar Micro Matic, reiterated the advantages that this acquisition would bring to the UK market, saying that “Porter Lancastrian is a proficient enterprise with a long history, competent employees and visionary management. We do not often find a company that
complements our own business so well”.
At the same time, Søren Vilby, CEO of Micro Matic, confirmed that “the acquisition of Porter Lancastrian clearly indicates our high expectation of the UK market, Europe’s largest market for draught beer. Acquiring Porter Lancastrian will allow us to form close relationships with our UK customers and together we will strengthen our UK market position”.
The acquisition is effective from today, with Porter Lancastrian becoming a welcome subsidiary of Micro Matic’s UK based company Valpar Micro Matic Ltd.
