Micro Matic, global leader in the supply of keg spears, couplers and dispensing solutions to the brewing industry recently commissioned research into the draught beer market as our industry navigates the way out of the pandemic.
As the light at the end of the tunnel for the brewery industry becomes brighter and vaccination programs progress, restaurants and bars are looking forward to an increase in thirsty patrons. However, we should not forget that breweries have suffered greatly during the pandemic, most especially in draft beer sales.
As a result of easing of restrictions and changes to the market, Micro Matic have already seen a significant increase in demand for alternative solutions in a number of areas. Repeated enquiries from patrons and publicans alike call for more reliable, yet simplified dispensing technology, an expanded selection of draft beers in addition to other beverages served on tap, including non-alcoholic beers and other non-alcoholic beverages.
Another trend highlighted in the report is a move towards smaller kegs in many countries because they are lighter and easier to handle with ergonomic benefits for all who work along the supply chain. They are also perfect for pouring beer on tap in pop up venues or even at home. Moreover, the latest dispensing innovations enable bars and restaurants to offer a greater variety of craft draft beers to adapt to the new post pandemic world that we can now see ahead.
The study prepared by Dr. Johannes Tippmann examines these trends in more detail alongside changes in consumer lifestyles and expectations as we emerge through the pandemic. If you are interested in reading the full report, please contact thu@micro-matic.lu
