Whether it’s Valentine’s Day, Christmas, or the biggest sporting event of the year, seasonal packaging helps your brand stand out. With shelves packed full of similar products, and consumers faced with endless options, 81% of impulse buying decisions are attributed to packaging attractiveness (Research Gate). Seasonal packaging is your secret weapon to instantly grab shoppers’ attention and boost sales during these key moments. As brands continue to elevate their packaging game, using seasonal designs could be the edge that sets your brand apart, making it unforgettable for all the right reasons.
The need for speed
When it comes to seasonal, limited-edition and personalised packaging, speed is everything. Whether making last-minute tweaks to artwork or seizing a hot seasonal trend, quick turnarounds are essential. With the agility of digital printed packaging, you can effortlessly handle last-minute orders and changes—perfect for time-sensitive promotions. Imagine needing packaging to celebrate a major sporting victory or a sudden decision to launch Halloween designs. Digital printing allows you to react fast, stay flexible, and never miss an opportunity to make your packaging stand out.
Customising seasonal and promotional packaging to meet evolving needs—without compromising on quality or missing tight deadlines—is crucial. With 42% of consumers purchasing products based solely on packaging (Zipdo), incorporating seasonal elements into your designs is a powerful way to capture attention in a competitive market. Plus, 82% of brands saw a surge in customer engagement after refreshing their packaging (Zipdo), proving just how impactful a design makeover can be.
Variety is the spice of life
Digital printing’s ability to manage multiple artworks makes it ideal for promotional and festive packaging that demands variety. Whether it’s different product flavours, limited editions, or designs tailored to specific occasions, digital printing handles it all—minus the lengthy timelines or high costs associated with traditional printing methods. You can produce high-quality, customised packaging for each variation efficiently, without starting from scratch every time. The result? Unique, eye-catching designs delivered quickly, all while being cost-effective and sustainable.
QR codes to connect with customers
With advancements in technology driving the era of ‘smart’ shopping, digital printing allows brands to easily add QR codes to seasonal packaging, offering customers instant access to product details, exclusive promotions, and personalised content. Whether it’s a discount on their next order or a festive recipe to try, QR codes are a modern way to engage customers. In fact, 70% of smartphone users have downloaded a QR code scanning app (Deloitte), highlighting their growing popularity. By adding an interactive element, brands can deepen consumer connections and elevate their packaging. After all, brands that are perceived as innovative by consumers experience 3x more growth than those that aren’t (Kantar), making this a powerful tool to boost engagement and drive success.
Make every unboxing memorable
Packaging plays a huge roll in the unboxing experience, with nearly half of UK shoppers recognising its importance (Internet Retailing). With the ability to produce vibrant colours, intricate designs and crisp details, digital printing makes sure that each seasonal or promotional package stands out from the moment it’s opened. The option to also include print on the inside of the packaging can further enhance this moment and provide a more engaging experience for the consumer. Whether it’s a one-time personalised package or advent calendar packaging being opened daily in the lead-up to Christmas, digitally printed packaging creates a captivating first impression that leaves a lasting impact.
Transforming the unboxing experience into something exciting and unique increases the likelihood of customers sharing it with others. In fact, 56% of customers are more likely to recommend a product if it comes in premium packaging (Zipdo). And with over half of those under 35s using short-form videos for product inspiration (Think with Google), creating share-worthy packaging is your ticket to social media buzz and viral attention. Don’t miss out on what real shoppers had to say about the power of unboxing in our exclusive street interviews — watch the video here for valuable insights straight from consumers.
Whether you’re hoping to stand out during the festive season, or you want to make your mark with a limited-edition box, seasonal packaging can transform a simple purchase into a memorable brand experience which attracts new customers and builds loyalty.
Ready to make your packaging pop this season and reap the sales benefits? Discover how seasonal designs can elevate your brand, boost sales, and create unforgettable unboxing experiences. Get in touch with the team to find out more today.
