Since 2014, The London Beer Factory have been brewing their premium craft beer from the heart of South East London. London’s craft beer scene has been maturing nicely over the last couple of years and with more additions of breweries and craft beer bars the demand for premium brews and differentiating from competition has become increasingly significant. In October, we (Saxon Packaging) received an enquiry from Sim Cotton, Managing Director of London Beer Factory, upon the recommendation from one of our other brewery customers for a mail order beer packaging solution.
“At The London Beer Factory we had spent a couple of months working with another packaging producer trying to create a beautiful looking presentation box at an affordable price however we couldn’t make it work.” Sim Cotton – Managing Director
Sim required a sustainable pack that could be used to ship 12 bottles of their premium craft beer from their brewery in South East London to customers across the UK. Wayne Bennett, our Internal Sales Co-ordinator, worked closely with Sim to create a pack that was to be digitally printed both inside and outside. Digital printing uses a 4 colour print process, Cyan, Yellow, Magenta and Black (CMYK) and provides high quality print detail with no origination costs – a great solution when high quality print is required with lower order requirements. The purple base with an electric marble layer has resulted in a truly eye-catching, memorable beer packaging solution.
As this mail order beer packaging solution would have to perform in varying conditions during transit such as load, stacking and refrigeration, EB Flute was the most suitable for the requirement because of its strength and its mail order capabilities of offering more protection for the products inside. The packaging design was enhanced further with the inclusion of internal fittings, ensuring the contents are protected.
“As soon as we started speaking to Saxon and Wayne in particular, I knew that we were going to get what we wanted. The results speak for themselves. We’re really pleased with the final product and we’ve had great feedback from our customers.” Sim Cotton – Managing Director, The London Beer Factory.
For further information contact Granger Wittering on +44 (0)1502 50971144 (0) 1502 509711 Granger.Wittering@smurfitkappa.co.uk
